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QSR Magazine: Velvet Taco Storms Ahead with ‘Relentless’ Growth Mantra

Velvet Taco CEO Clay Dover experienced many sleepless nights throughout the pandemic.

With hundreds of thousands of restaurants permanently closing in 2020 and hundreds of billions of dollars lost throughout the industry, no one could blame him for being so nocturnal.

Despite the concerns, he’s found that Velvet Taco has only become stronger. The chain improved its operating model to drive more profit and support employees. It also moved forward on store growth, opening four units during 2020. These restaurants broke sales records, and all heavily leaned into takeout and delivery. The brand has had several new stores that earned $100,000 in sales their opening week. The brand has an AUV of roughly $4.3 million.

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