2026 Velvet Taco Dr Pepper Game Day Sweepstakes

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, INSTAGRAM, META PLATFORMS, INC., DR PEPPER/SEVEN UP, INC., KEURIG DR PEPPER INC., OR THE SOUTHEASTERN CONFERENCE.

1. Eligibility: The 2026 Velvet Taco Dr Pepper Game Day Sweepstakes (the "Sweepstakes") is open only to legal residents of the contiguous United States and the District of Columbia, excluding Rhode Island (the "Eligibility Area"), who are twenty-one (21) years of age or older as of the date of their entry, who have a valid Instagram account, and who are members of The Velvet Room, Velvet Taco's loyalty program ("Entrant"). Residents of Alaska, Hawaii, and Rhode Island are not eligible, and any entries from residents of those states are void. Employees, directors, and officers of Velvet Taco Holdings, LLC ("Sponsor"), prize provider Dr Pepper/Seven Up, Inc. ("DPSU"), the Southeastern Conference ("SEC"), and any of their respective members, affiliates, parents, subsidiary companies, bottlers, franchisees, prize suppliers, and advertising and promotion agencies, and each of their respective officers, directors, employees, and agents (collectively, the "Released Parties"), and members of the immediate families (spouses, parents, children/step-children, and siblings/step-siblings and their respective spouses, regardless of where they reside) of, and/or those living in the same household as, any of the foregoing, are not eligible. Void outside the Eligibility Area and where prohibited or otherwise restricted by law. The Sweepstakes is subject to all applicable federal, state, and local laws. By participating in the Sweepstakes, you agree that: (1) you have read and understand these Official Rules; (2) you meet the eligibility requirements explained in these Official Rules; (3) you accept and agree to be bound by these Official Rules and Sponsor's Terms of Use and Privacy Policy as published at https://www.velvettaco.com/privacy-policy; and (4) you unconditionally accept and agree to comply with and abide by the decisions of Sponsor, whose decisions shall be final and binding in all respects.
2. Sweepstakes Period: The Sweepstakes begins at 12:00:00 AM Central Time ("CT") on November 11, 2026, and ends at 11:59:59 PM CT on November 15, 2026 (the "Sweepstakes Period"). Sponsor's clock is the official timekeeping device for the Sweepstakes.
3. How to Enter: To enter the Sweepstakes during the Sweepstakes Period, you must complete all of the following steps (an "Entry"):

   A. Be a member of The Velvet Room, Velvet Taco's loyalty program. Membership is free and may be obtained through the Velvet Taco app or at www.velvettaco.com. No purchase is required to join The Velvet Room. You must be a member by the end of the Sweepstakes Period.

   B. Follow both @velvettaco and @drpepper on Instagram.

   C. Like the official Sweepstakes post published on the @velvettaco Instagram account (the "Sweepstakes Post").

   D. Comment on the Sweepstakes Post tagging three (3) friends who are always down for game day. Each tag must be of a different, real Instagram user. Tagged friends are not entered into the Sweepstakes by being tagged.

   There is a limit of one (1) Entry per person throughout the Sweepstakes Period. Additional comments will not increase your chances of winning. Your Instagram account must be set to public during the Sweepstakes Period so that Sponsor can verify your Entry. Entries made from private accounts, or from accounts that do not complete all of the steps above, are not eligible. A potential winner will be required to provide the name, email address, and/or phone number associated with their Velvet Room account so Sponsor can confirm membership.

   All Entries must be received during the Sweepstakes Period to be eligible. In the event of a dispute as to the person responsible for any Entry, the authorized account holder of the Instagram account used to enter will be deemed to be the Entrant. The "authorized account holder" of an Instagram account is the natural person who registered the account. Potential winners may be required to show proof of being the authorized account holder. All Entries become the property of Sponsor and will not be acknowledged or returned. Any attempt by any participant to obtain more than the stated number of Entries by using multiple or different Instagram accounts, identities, or any other methods may void that participant's Entries, at Sponsor's sole discretion. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, deleted, hidden, unintelligible, or misdirected Entries, including comments removed or hidden by Instagram. Normal data and carrier charges may apply when entering through a mobile device. Contact your wireless carrier for information on rate plans and charges.

4. Prize Drawing/Prize/Approximate Retail Value ("ARV"): On or about November 16, 2026, Sponsor will conduct a random drawing from among all eligible Entries received to select one (1) potential Grand Prize winner. The Grand Prize winner will receive the SEC Double Prize Package: a trip for two (2), the winner and one (1) guest, to the SEC Football Championship Game on December 5, 2026, at Mercedes-Benz Stadium in Atlanta, GA (the "Game"). The Grand Prize includes: (a) round-trip coach-class airfare for two (2) from a major commercial airport near the winner's residence, selected by Sponsor or its designee, to Atlanta, GA; (b) two (2) hotel nights (one (1) standard room, double occupancy) on or about December 4, 2026 through December 6, 2026; (c) two (2) tickets to the Game; and (d) two (2) pre-game party passes (collectively, the "Prize"). Total ARV of the Prize: three thousand six hundred dollars ($3,600.00). Actual value may vary based on departure city, airfare fluctuations, and ticket prices; any difference between the stated ARV and actual value will not be awarded.

   Travel and Prize Conditions: Winner and guest must travel together on the same itinerary on the dates specified by Sponsor, or the Prize will be forfeited in its entirety and an alternate winner may be selected. Guest must be twenty-one (21) years of age or older and must sign and return a liability and publicity release prior to travel. Winner and guest are responsible for obtaining valid government-issued photo identification required for air travel. Travel arrangements will be made by Sponsor or its designee and are subject to availability, airline and hotel terms, and blackout dates. Pre-game party passes and Game tickets are subject to the terms and conditions of the issuer, venue, and event organizer. All expenses not specifically listed as part of the Prize, including but not limited to ground transportation, airport parking, baggage fees, meals, beverages, gratuities, hotel incidentals, travel insurance, and any other personal expenses, are the sole responsibility of the winner and guest. A credit card may be required at hotel check-in for incidentals. If the Game is canceled, postponed, relocated, or played without spectators for any reason, the Game ticket portion of the Prize will be awarded only to the extent the venue or organizer honors the tickets, and no substitution or compensation will be provided. Winner may not sell or transfer the Prize or any Prize component.

   Winner agrees to maintain his or her behavior, and the behavior of his or her guest, in accordance with all applicable laws, generally accepted social practices, and all rules and regulations of any venue or entity connected with the Prize. If winner or guest is removed from any Prize activity, or if their behavior is disruptive, causes or could cause damage to any person or property, or otherwise violates the policies of any entity associated with the Prize, winner may be required to forfeit the remainder of the Prize without substitution or compensation. Odds of winning depend on the total number of eligible Entries received. Sponsor will not award more than one (1) Grand Prize. No transfer, substitution, or cash equivalent of the Prize, in whole or in part, will be permitted, except at Sponsor's sole discretion due to Prize unavailability for any reason, and then only for a prize of equal or greater value. All federal, state, and local taxes on the Prize, and all other costs associated with Prize acceptance and use not specified herein, are the sole responsibility of the winner. Sponsor will issue an IRS Form 1099 to the winner for the ARV of the Prize, and the winner will be required to provide a valid taxpayer identification number (such as a completed IRS Form W-9) before the Prize is awarded. Limit one (1) Prize per person and household. THIS SWEEPSTAKES IS NOT SPONSORED BY DR PEPPER/SEVEN UP, INC. OR THE SOUTHEASTERN CONFERENCE.

5. Prize Winner Notification/Verification: The potential winner will be notified by direct message on Instagram from the official, verified @velvettaco account on or about November 16, 2026, and the potential winner's Instagram username may be announced in Velvet Taco's Instagram Story on that date, subject to verification. Sponsor will never ask for payment, banking information, or login credentials to claim a prize; Sponsor is not responsible for messages sent by impersonator accounts. The potential winner must respond to the notification within forty-eight (48) hours of the first notification attempt, or the potential winner will be disqualified and Sponsor may select an alternate potential winner. The potential winner will be required to complete, sign, and return a Declaration of Eligibility, a Liability Release, and, where lawful, a Publicity Release (together, the "Winner Documents"), as well as an IRS Form W-9, within three (3) days of notification. The Liability Release will release Sponsor, DPSU, and all other Released Parties. If Winner Documents are not returned within the specified time, if a potential winner cannot be reached, is found ineligible, has not complied with these Official Rules, or cannot accept or use the Prize for any reason (including inability to travel on the specified dates), the Prize will be forfeited and an alternate potential winner may be selected from among remaining eligible Entries, time permitting. Given the date of the Game, Sponsor may be unable to select an alternate winner, in which case the Prize will go unawarded.

   By accepting the Prize, the winner consents to the use by Sponsor and DPSU of the winner's name, Instagram username, likeness, image, voice, city and state of residence, statements, and Entry (collectively, "Likeness") for advertising and promotional purposes in any media now known or hereafter developed, throughout the world, in perpetuity, without additional compensation, notice, or approval, except where prohibited by law. A participant is not an official Prize winner, even if a message or post indicates so, unless and until the participant's eligibility has been confirmed and verification is complete, in Sponsor's sole discretion. Sponsor will not accept screenshots or other evidence of winning in lieu of its verification process. The Released Parties are not responsible if the Sweepstakes cannot take place as planned for any reason. All decisions of Sponsor relating to the Sweepstakes and the drawing are final.

6. Instagram Release: This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with, Instagram or Meta Platforms, Inc. By entering, Entrants release Instagram and Meta Platforms, Inc. from any and all liability in connection with the Sweepstakes. Entrants must comply with Instagram's Terms of Use and Community Guidelines. Any questions, comments, or complaints regarding the Sweepstakes must be directed to Sponsor, not Instagram.
7. General Terms/Limitation of Liability: Noncompliance with any of these Official Rules may result in disqualification. ANY VIOLATION OF THESE OFFICIAL RULES BY ENTRANTS OR WINNERS, OR ANY BEHAVIOR BY A WINNER THAT WILL BRING SUCH WINNER OR SPONSOR INTO DISREPUTE (IN SPONSOR'S SOLE DISCRETION), WILL RESULT IN DISQUALIFICATION AND FORFEITURE OF ANY PRIZE. The Released Parties assume no responsibility for late, lost, garbled, misdirected, delayed, incomplete, incorrect, or inaccurate Entries, direct messages, or other communications of any kind, whether caused by equipment or programming associated with the Sweepstakes, by Instagram, or by human error. Released Parties are not responsible for technical malfunctions of any network, server, platform, website, computer equipment, or software, or for any injury or damage to any person's computer or device related to participation in the Sweepstakes. Released Parties are not responsible for any errors or difficulties, whether human, mechanical, electronic, network, typographical, printing, or otherwise, relating to the Sweepstakes, including errors in the administration of the Sweepstakes, the processing of Entries, the announcement of the Prize, or any Sweepstakes-related materials. Sponsor reserves the right in its sole discretion to disqualify any individual it suspects or finds: (i) to have used any automated, scripted, or bot-generated entry, comment, or account; (ii) to have tampered with the entry process or the operation of the Sweepstakes; (iii) to be acting in violation of these Official Rules; (iv) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person; or (v) to have provided inaccurate information. Sponsor reserves the right to remove any comment that is offensive, inappropriate, or in violation of Instagram's policies. CAUTION: ANY ATTEMPT BY ANY INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

   If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, platform changes, or any other causes beyond Sponsor's control that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion to cancel, terminate, modify, or suspend the Sweepstakes and, if terminated, to award the Prize by random drawing from among all eligible Entries received up to the time of termination, or in another manner Sponsor deems fair and equitable. Notice of any termination will be posted where Sponsor deems appropriate. Sponsor reserves the right to modify these Official Rules for clarification purposes without materially affecting the terms of the Sweepstakes. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

   By participating, Entrants agree that the Released Parties: (a) shall not be responsible or liable for, and are hereby released from, any and all claims, losses, damages, or injuries of any kind (including death) resulting, in whole or in part, directly or indirectly, from participation in the Sweepstakes or any Sweepstakes-related activity, or from the acceptance, receipt, possession, use, misuse, or inability to use the Prize, including any travel or game day related issues, delays, cancellations, inconveniences, or accidents; and (b) have not made any warranty, representation, or guarantee, express or implied, with respect to the Prize, including its quality or fitness for a particular purpose. Released Parties shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience, or irregularity caused by (1) any wrongful, negligent, or unauthorized act or omission of any of their agents, employees, or independent contractors; (2) any wrongful, negligent, or unauthorized act or omission of any other person or entity, including airlines, hotels, venues, and event organizers; or (3) any other cause, condition, or event beyond the control of the Released Parties. UNDER NO CIRCUMSTANCES WILL ANY PARTICIPANT BE PERMITTED TO OBTAIN AWARDS FOR, AND PARTICIPANTS HEREBY WAIVE ALL RIGHTS TO CLAIM, PUNITIVE, EXEMPLARY, CONSEQUENTIAL, SPECIAL, INDIRECT, OR INCIDENTAL DAMAGES. IN NO EVENT SHALL THE RELEASED PARTIES BE LIABLE TO ANY PARTICIPANT OR WINNER FOR DAMAGES EXCEEDING THE ARV OF THE PRIZE. If a court or other tribunal of competent jurisdiction holds any provision of these Official Rules to be illegal, invalid, or unenforceable, such provision shall be limited or eliminated to the minimum extent necessary so that these Official Rules otherwise remain in full force and effect.

8. Privacy: Information collected from Entrants is subject to Sponsor's Privacy Policy, available at https://www.velvettaco.com/privacy-policy. Information provided by the winner may be shared with DPSU and with prize suppliers (such as airlines, hotels, and event organizers) solely for purposes of Prize fulfillment.
9. Governing Law/Venue: THE SWEEPSTAKES IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF TEXAS, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN TEXAS. IF THE CONTROVERSY OR CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED BY JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., IN ACCORDANCE WITH ITS STREAMLINED ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF. THE ARBITRATOR SHALL BE EXPERIENCED IN PROMOTIONAL LAW AND LICENSED TO PRACTICE LAW IN TEXAS. ALL PROCEEDINGS BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN DALLAS COUNTY, TEXAS. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, SPECIAL, INDIRECT, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEYS' FEES OR OTHER RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS SWEEPSTAKES SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION.
10. Request for the Name of the Winner and/or Official Rules: For the name of the Prize winner, available after the Sweepstakes Period has ended, or a copy of these Official Rules, send a self-addressed stamped envelope, to be received by January 31, 2027, to: 2026 Velvet Taco Dr Pepper Game Day Sweepstakes, Velvet Taco, 15110 Dallas Pkwy, Suite 200, Dallas, TX 75248, United States. Please note in the lower left-hand corner of your outer envelope whether you are requesting the Name of the Winner or the Official Rules. Residents of Vermont may omit return postage.
11. Sponsor: Velvet Taco Holdings, LLC, 15110 Dallas Pkwy, Suite 200, Dallas, TX 75248, United States. DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. © Dr Pepper/Seven Up, Inc. 2026. This Sweepstakes is not sponsored by Dr Pepper/Seven Up, Inc. or the Southeastern Conference.
12. Abbreviated Rules

    NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Open only to legal residents of the contiguous United States and D.C., excluding RI; 21+ as of the date of entry; must be a Velvet Room member. The Sweepstakes begins on 11/11/26 at 12:00 a.m. CT and ends on 11/15/26 at 11:59 p.m. CT. To enter, follow @velvettaco and @drpepper on Instagram, like the Sweepstakes Post, and comment tagging three (3) friends. Limit one (1) entry per person. One (1) Grand Prize: trip for two (2) to the SEC Football Championship Game on 12/5/26 in Atlanta, GA (ARV $3,600). Winner announced on or about 11/16/26 via Velvet Taco's Instagram Story, subject to verification. For Official Rules, including full entry details, odds, and prize descriptions and restrictions, visit www.velvettaco.com/sweepstakes-rules. This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with, Instagram. This Sweepstakes is not sponsored by Dr Pepper/Seven Up, Inc. or the Southeastern Conference.

    Sponsor: Velvet Taco Holdings, LLC, 15110 Dallas Pkwy, Suite 200, Dallas, TX 75248

    DR PEPPER is a registered trademark of Dr Pepper/Seven Up, Inc. © 2026 Dr Pepper/Seven Up, Inc.